UX Methods & Process

10 Steps for Success that will help you understand your own customers and their needs.

You either have a product or service that your audience consumes or utilizes, why not make it simple and easy for them to work with you? I will work directly with you to learn about your user base and find the best ways to effectively present and market to them.


10 Steps for success

The discovery process

We can better understand who your audience by going through a discovery process and exercising some of the following methods.

  1. Interviews & Focus Groups
    Having 1:1 discussions with your users/customers can help us to understand their needs.

  2. Persona Development
    Personas are used to represent a user or group of users and are based on research you have conducted about your user base.

  3. Empathy Mapping
    An Empathy Map is a visual method of understanding how users/user groups think and feel when working to achieve a defined goal.

  4. Affinity Diagraming
    Affinity Diagrams are used to organize information into categories to identify themes/patterns.


  5. Participatory Design
    Participatory Design requires inviting users, developers, designers, stakeholders, etc. to be actively engaged throughout the design process.

  6. Journey Mapping
    Journey Mapping is when you create a visual representation of a user’s steps to complete a goal. This illustrates the process of a goal for a user from A to Z and helps identify areas of question that may pop up during research and design.

  7. Card Sorting
    Card Sorting is an exercise that helps with organizing items into groups. Card sorting is especially beneficial with developing navigation structures and content sections.

  8. Wireframing & Prototyping
    A wireframe is a visual representation of a web page UI that does not contain any visual design or branding elements and are used to define content hierarchy. Prototypes are a sample of a final product that can be used for testing and review prior to the launch of a real product.

  9. A/B Testing
    A/B Testing is a method of testing where you compare two different versions of something and compete against one another with evenly divided traffic to determine which version performs better.

  10. Usability Testing
    Usability Testing should be performed when validating a product or service by testing it with real users and observing their behavior.